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The Principle Behind Your Articles in E-Commerce
The objective of article marketing, as with any marketing endeavor, is to get traffic to your site and make sales. Article marketing accomplishes this quite effectively. In fact, article marketing is one of the most effective forms of marketing in existence, and this has been so since the beginning of Internet Marketing.
The purpose of article marketing is also to build trust and credibility with your readers by providing them with quality information that they can use. The key is to provide good information, but not to provide everything there is to know on the topic in one article, or in any articles that you submit.
By doing this, you are not doing your readers a disservice. You are leading them to get the rest of the information from your website, for which you will provide a link in your author’s resource box at the end of the article.
A typical article that is submitted is between 300 and 500 words in length. From there, the reader should be directed to your website for an additional 300 to 500 words, which in turn links them to a sales page.
You can also promote products directly in your article content, as long as the information remains informative and does not come off as a sales letter. Writing a sales letter and trying to pass it off as an article will not help you at all. If anything, it will make you look unprofessional, damaging your credibility in the process.
The same is true for your resource box. It should not be a sales pitch. It should be actual information about you, about a paragraph long in length, with a link to your website at the end informing the reader that they can learn more about the topic in question from your website.
Remember, the idea is to establish yourself as an expert in the field, to inform the reader, and then to direct them to your website for more information. The selling is done at the website, not in the article!
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Your Marketing Journal - a step-by-step business blueprint
It's laid out for you step-by-step, all you do is follow along
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