Most people have no idea how to write a landing page that converts. Instead, they slap together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – nevermind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.
With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a salespage miss either one or both of those elements.
For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.
Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.
In addition to these two problems, some salespages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.
Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.
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Your Marketing Journal - a step-by-step business blueprint
It's laid out for you step-by-step, all you do is follow along
How's your day treating you? I hope things are going really well. And I hope I can add to it.
I have something really big and exciting to share with you today. It's a step-by-step business blueprint called Your Marketing Journal. The daily action plan takes you by the hand and shows you exactly how to build your online business, one simple step at a time.
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Want to cut right to the chase? Fast Track by clicking here
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Here's how it started…
…People are fed up with the hype, fed up with the scams, fed up with information overload, and don't know where to turn or how to actually start their own business online. Does this sound like you?
You could always hire a consultant or coach, but quite often the upfront costs are kind of prohibitive.
So what's the simple solution?
Your Marketing Journal.
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You know what? Instead of explaining the whole thing
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Talk again soon.
Enjoy your day!
Bryan Thorby
PS. Make sure you get in today. You don't want to miss any of the teleconferences.
Your Marketing Journal
