PROSPER ONLINE TIPS

Bryan Thorby


webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com

Date:    February 10, 2009

Welcome to This Edition




In This Issue:

Thoughts of the Day

Article :   Generating Advertising that is Free

Disclaimer & Privacy Statement




I trust all is well with your efforts to Prosper Online.

I have moved the subscribers area over to the Home Business and Marketing site.

Very soon I'll be launching a revamped Ebooks to Succeed site as a membership site. Just waiting on a couple of things to be sorted out.

All the best

Bryan


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February Internet Marketing Reports:
Make Attitude your Ally
Setting up your First Business website
The Google Factor
WordPress

Niche Reports:
Lonliness
Mixed Martial Arts
Real Estate Investing
Worm Farming



THOUGHTS OF THE DAY


The key to realizing a dream is to focus not on success but on significance - and then even the small steps and little victories along your path will take on greater meaning.
-- Oprah Winfrey

The greatest discovery of my generation is that a human being can alter his life by altering his attitudes of mind.
-- William James

We make a living by what we get, but we make a life by what we give.
-- Winston Churchill.


ARTICLE

Generating Advertising that is Free

One of the best ways to get leads on the Internet is by getting a product mention or a free link on another website. Effective online marketing is all about putting your product or service in front of potential customers at the exact time that they are looking for it.

This technique is known as “pinpoint marketing”. Pinpoint marketing is much different than advertising on radio or television, which are known as “interruptive marketing” techniques. Interruptive marketing costs a lot more than pinpoint marketing and is less effective for the simple reason that you’re attempting to put your product out there in front of everybody instead of pinpointing those potential customers who want to find out more about you and your business.

Pinpoint Marketing: Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results. For example, if you’re at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen. The next you thing you know you’re looking for the first vendor who can sell you a can of Coke. However, if an advertisement for a new car appears on the big screen while you’re watching the game and eating popcorn, you’re less likely to be interested since it’s not something you’re looking for at that moment. Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for. People who use the Internet are usually looking for a solution to a problem. When you put your product in front of them at the right time you’ve reached a potential customer.

Day-part Marketing: The placement and timing of ads on the Internet has become so important to online marketing that some companies, such as Yahoo!, are selling advertisements in “day-part”. Day-part is something that has always been done in television advertising. Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers.

Embedded Marketing Messages: These days, more people than ever are using the Internet to research a product before they buy. As well, most Internet users are becoming more serious about the amount of time that they spend online. Studies show that users are spending less time on the web and that the time they do spend surfing is focused and deliberate. Many users bookmark their favorite websites so that they can access information fast and easily. When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers. This is why it’s important for you to put your product or service right in front of them whenever you can.



SUBSCRIBER MEMBERS LOGIN



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DISCLAIMER & PRIVACY STATEMENT


I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Prosper Online Tips.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.


Be responsible! Always do your own Due Diligence before responding to any offer.

I respect the privacy of my readers.
I will NEVER supply or sell your personal information to any Third Party!



CONTACT DETAILS


Bryan Thorby
Palmerston North, New Zealand
webmaster@home-business-and-marketing.com

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