PROSPER ONLINE TIPS

Bryan Thorby


webmaster@home-business-and-marketing.com
http://www.home-business-and-marketing.com

Date:     March 10, 2009

Welcome to This Edition




In This Issue:

Thoughts of the Day

Article :   Word of Mouth Marketing

Disclaimer & Privacy Statement




I hope all is well with your efforts to Prosper Online.

When you are one of many marketers who are trying to sell the very same product to the very same consumers, you had better have a plan to get at least your fair share of the market or more.

Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of all Internet marketing and in every niche.

Maybe you do have a long and impressive list of paid customers. That’s great! It means you have already won several of the affiliate marketing contests and come out on top. The problem is there are always those up and coming marketers who want your customers on their lists.

Your list and your competitor’s lists may well contain many of the same names and email addresses. Just having a list will not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not from your competitors.

So, you ask, what is it that I can do that will assure that my customers will buy from me? The answer is just one word... unique!

You have to be unique. You have to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is to buy from you competitors.

To Your Online Success

Bryan Thorby


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THOUGHTS OF THE DAY


You must take action now that will move you towards your goals. Develop a sense of urgency in your life.
-- Les Brown

A true friend is someone who thinks that you are a good egg even though he knows that you are slightly cracked.
-- Bernard Meltzer


ARTICLE

Word of Mouth Marketing

The second most common way that people find new websites is word of mouth. Search engines are the number one way. Word of mouth can be generated from message board postings by virtual strangers or by e-mailing friends. Effective word of mouth is known as “viral marketing” and is one of the biggest success stories on the Internet.

Viral marketing works in much the same way urban legends and funny jokes on the Internet work as they are forwarded all around the world. Viral marketing takes advantage of the socialization needs of society. No matter how small the social network starts out as, effective viral marketing can turn a small unknown company into one that is known everywhere in the online world. Some of the biggest companies on the Internet rely on viral marketing to stay successful. You can set up an effective e-mail marketing strategy without a big budget or a lot of technology. All you need to do is set up an e-mail signature that has a marketing message within it. This marketing message will be attached to any e-mail that your company sends. Messages are easily set up through Outlook and other e-mail programs.

You can take the concept of e-mail messages one step further by attaching your marketing message to all mail that is outgoing. This is done through a simple process known as “mail rerouting”. When you use this process you can track the results as well as know for sure that every outgoing message will look and feel the same no matter whether you or your employees send the mail.

Something for Free: Everyone wants to get something that is free. When you offer something that is free the word will spread very quickly. And free offers will bring traffic to your website. However, most small online businesses can’t afford to give away much for free. What you can do is become creative and offer a free product for the first 20 people who buy another product from your website. This can be as simple as movie tickets.

Message Boards and Chatrooms: Message boards and chatrooms are great places for word of mouth and viral marketing to flourish. This is particularly true for those people who are 25 years of age and younger. In chatrooms people share ideas and concepts and this can lead to some great leads for your business.

E-mail makes it easy for people to share ideas and concepts with others anywhere in the world. If you can attach your marketing message to these infectious e-mails you’ll be able to create a buzz and stir about your product or service. When potential customers recognize your logo or company name you’re on your way to gaining trust, credibility, and the close of a sale.

Domain Names: One last thing to remember when you’re trying to spread information about your company is the effectiveness of a memorable domain name. You want to pick a domain name that is easy to remember, easy to spell, and that relates to what you’re selling. When people easily find your website you’ll want to make sure that your home page content is dynamic so they keep returning.



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DISCLAIMER & PRIVACY STATEMENT


I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Prosper Online Tips.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.


Be responsible! Always do your own Due Diligence before responding to any offer.

I respect the privacy of my readers.
I will NEVER supply or sell your personal information to any Third Party!



CONTACT DETAILS


Bryan Thorby
Palmerston North, New Zealand
webmaster@home-business-and-marketing.com

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